Making Ireland's Greatest Outdoors Brand Greater
Who are Great Outdoors?
Founded in 1976, Great Outdoors are Ireland’s oldest outdoors shop and the biggest in the country that is still family-owned and operated. With a countrywide presence in retail and outdoors events, Great Outdoors is almost a household Irish name.
What did I do at Great Outdoors?
Put shortly, a lot.
I was their Marketing and Web Administrator. I worked on miscellaneous design tasks, mailing lists, the brand ambassador program, event marketing, content creation, and website maintenance.
The big thing I did? Revamping their social media.
The Start
Being a family run business, when I started work in the office, Great Outdoors’ social media accounts looked… family run.
The Strategy
The Numbers
During my tenure at Great Outdoors we saw:
Roughly 33% increase in Instagram followers
- Roughly 28% increase in Facebook likes/followers.
- Organic engagement rise on Instagram from 2-3% per post to 5-6% per post.
By putting a minimum of €5 behind every Instagram post and increasing our budget for Facebook Advertising we saw a consistent rise in web conversion.
When I left Great Outdoors, our online store and social media were no longer a “side hustle” for the business, they had become something that carried us on weeks when in-store footfall was slow.
The Before and After
I finished working with Great Outdoors in May 2019. Check out their Facebook here, their Instagram here, and their Website here.
Posted 30/6/2020
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